Blog task8-Insights for Design

Firstly for Insight, I think it helps designers to record the high points of their research. The five-step process of identifying a topic, organising ideas in a worksheet, checking objectives, inviting input from others and then designing a prototype makes the design more scientific, adds more possibilities and is a systematic approach to design. It is a systematic approach to design that will save designers a lot of trouble. It allows them to quickly identify the realisability of different ideas. Secondly, designers need to be aware of the core points of differentiation in order to make the project more acceptable to the client group. This means noting the potential appeal of the project, i.e. identifying the user’s concerns. By observing the behaviour of the client, we can study their needs. For example, we may find that users want to know the weather while looking at the map, and that is what Apple does. This is where precisely meeting their needs becomes crucial. The most creative and probable of the many possibilities is the one to be studied. We need to go beyond the general facts and sometimes a particular focus is what we need. In Andy Polaine’s book ‘Service design: from insight to inspiration’ offers a range of very practical tools and methods for capturing the best ideas. of very practical tools and methods for capturing insights into people’s lives and using them to inform the design. It makes me realise that our projects are only valuable if they are providing a service to our clients. The essence of what the customer is doing with the product is enjoying the service. Leading the customer to actively demonstrate their needs is an effective way to make the project better.